Work

What we built, and what it changed

Fourteen builds, each with the industry it was for, the stack we used, and the number it moved.

Start with Proof Week

DTC E-commerce6 min read

Profitable Growth Decisions With True Contribution Margin by Channel, Refreshed Daily

A warehouse-native cost model that loads every order with its real variable costs, so CAC, payback, and contribution margin are finally true by channel, campaign, and cohort.

+6 ptsBlended contribution margin after reallocating spend
  • Contribution Margin
  • BigQuery
  • dbt
  • Marketing Data
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Consumer Goods (CPG)6 min read

Wholesale Order-to-Cash at 95% Less Manual Entry With Automated EDI and Multi-3PL Routing

One idempotent pipeline that turns retail purchase orders into shipped, invoiced, reconciled revenue across multiple 3PLs, with humans touching only the exceptions.

95%Less manual order entry across channels
  • EDI Integration
  • NetSuite
  • Order-to-Cash
  • Temporal
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DTC E-commerce7 min read

A Support Agent That Resolves Tickets in Your Voice and Never Invents a Policy

A governed AI agent that resolves the common tickets end to end using facts pulled from Shopify, takes only the actions your policy allows, escalates everything else, and states zero facts it did not verify in code.

60%Of tickets resolved end to end
  • AI Agent
  • Governed
  • Facts-of-Record
  • Shopify
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Dental6 min read

Lower Cost Per Booked Patient by Attributing Ad Spend to Real Treatments, Not Form-Fills

First-party attribution that connects each ad click to the appointment booked in the practice system and the treatment that follows, then feeds that real value back to Google and Meta.

-30%Cost per acquired patient
  • Multi-Touch Attribution
  • Google Ads
  • Meta CAPI
  • Dental
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DTC E-commerce7 min read

Lower CAC at Scale With First-Party Multi-Touch Attribution and Revenue Feedback to the Ad Platforms

First-party, server-side tracking and data-driven attribution that reveal which channels truly drive new revenue, then feed that value back to Google and Meta so the algorithms optimize on reality, not last click.

-22%Blended CAC after reallocating to truly incremental channels
  • Multi-Touch Attribution
  • Rust
  • ClickHouse
  • Meta CAPI
  • Google Ads
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Consumer Goods (CPG)6 min read

Stopping Retail Chargebacks Before They Hit With Per-PO OTIF Risk Prediction

A real-time layer over the existing order flow that scores every purchase order for on-time-in-full risk and alerts the team to intervene before the delivery window closes and the fine triggers.

-85%Compliance and OTIF chargebacks
  • OTIF
  • Chargeback Prevention
  • Temporal
  • Retail
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Dental7 min read

A 24/7 Front Desk That Books Patients and Refuses to Play Doctor

A governed AI assistant that answers admin enquiries from approved practice information and books through Dentally, escalates anything clinical with a hard safety gate, and never gives clinical advice, with staff reviewing every non-templated reply.

70%Of enquiries resolved without the front desk (booking, FAQs, hours)
  • AI Workflow
  • Governed
  • Clinical-Safety Gate
  • Dentally
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DTC E-commerce6 min read

Learning Which Creative Attributes Win With a Multimodal Creative-Intelligence Layer

A vision LLM tags every ad creative into structured attributes and joins them to your attribution and margin data, so you see which creative traits drive the cheapest, highest-margin new customers, not which ad id got clicks.

2xWin rate on new creative concepts
  • Creative Intelligence
  • Sonnet 4.6 Vision
  • BigQuery
  • Growth
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Consumer Goods (CPG)6 min read

Turning 100-Page Retailer Compliance Guides Into Rules That Prevent Chargebacks

An LLM reads each retailer's vendor manual into machine-enforceable rules that drive your order-to-cash pipeline, so violations get caught before they ship, not billed back after.

80%Fewer compliance chargebacks
  • Document Intelligence
  • Opus 4.8
  • RAG
  • Compliance
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Dental6 min read

Booking More Treatment and Killing the Re-Keying With LLM Patient-Lifecycle Automation

An automation layer over Dentally that pulls intake and referral documents straight into the record, and reads clinical notes to surface and personalize the follow-up that actually books treatment, with the front desk approving every step.

+22%Treatment plans booked
  • Document Intelligence
  • Haiku 4.5
  • Opus 4.8
  • Dentally
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DTC E-commerce6 min read

Keeping Contribution Margin Honest by Extracting Landed Cost From Messy Documents

An LLM reads supplier invoices, freight and customs bills, 3PL fee schedules, and processor statements into the cost model, so contribution margin reflects true landed cost without manual data entry, even as tariffs and freight move.

Days, not quartersTo update true landed cost
  • Document Intelligence
  • Haiku 4.5
  • Opus 4.8
  • Landed Cost
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Consumer Goods (CPG)6 min read

Recovering Retail Deductions at 70% Win Rate With LLM Document Intelligence

An agent that reads every cryptic retailer deduction, checks it against your order-to-cash record, and assembles the dispute, so the invalid ones stop being silently written off.

70%Win rate on disputed deductions
  • Document Intelligence
  • Haiku 4.5
  • Opus 4.8
  • Deductions
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Dental6 min read

Every Marketing Source and Patient Outcome in One Dashboard You Can Just Ask

Meta, Google, Search Console, GA4, and Dentally unified into one live custom dashboard, with an LLM that answers plain-English questions tied to booked patients and treatment.

8 hrs/weekReclaimed from manual reporting
  • Marketing Dashboard
  • BigQuery
  • LLM Analytics
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DTC E-commerce5 min read

True Net Profit in One Number, Pulled From Every Sales and Cost Source

A reconciled, automated P&L for a small brand: sales, every variable cost, and overhead from the books, combined into the real net profit the founder can finally trust, refreshed daily.

+5 ptsNet margin, after the real number exposed the leaks
  • Profit
  • dbt
  • Metabase
  • QuickBooks
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Engineering edge,
without hiring a team.

Numbers you can trust, operations that run themselves, all built into your stack and owned by you. Tell us where you want the edge, and we'll build it.

Have a project in mind?

  • Quick response

    You'll hear from an engineer the same working day, not a sales sequence.

  • Clear next steps

    A short call, then a plan, and we start with Proof Week or a full build.

  • Fixed fee first

    A fixed fee agreed before anything starts, for Proof Week or the full build.