Services

Systems

Reconciliation · this month

Ad spend−$3,740MismatchBilled invoices

Back office · last 24 hours

Order arrived twiceNot re-bookedMatched to the open order

Attribution · last 30 days

Paid social$86Claimed $184Introduced the customer, day 1

Reconciliation · this month

Sales$0.00ReconciledProcessor payoutsAd spend−$3,740MismatchBilled invoicesLanded cost—ReconcilingPO + receipt

Attribution · last 30 days

Paid social$86Claimed $184Introduced the customer, day 1Retargeting$57Claimed $184Brought them back, day 6Branded search$41Claimed $184They already knew the brand

Back office · last 24 hours

Order arrived twiceNot re-bookedMatched to the open orderSupplier feed stalledRecoveredResumed where it stoppedFailed a customer ruleCaughtStopped before it went out, corrected

Agent run · ticket 2214

DecideApplied the returns policy8 days left of 30 · under the refund capVerifyEvery fact checked3 of 3 verified · nothing generatedAuditRun logged and traceable6 steps · every action inside policy

Production readiness

Rollback worksPassRehearsed, 40 secondsYour team can run itPassDry run, no otum handsRestore at full scaleTestingRunning now

Work

One number you
can finally trust

Data and automation engineering, built into the stack
you already run. We find what's costing you, ship the
fix, and hand it over.
You own it.

Building software since 2020 for businesses of all sizes

Handled by the system1,480

EventWhat happenedRefWhenOutcome

Order arrived twiceMatched to the open order#44712mNot re-booked

Supplier feed stalledResumed where it stopped#446814mRecovered

Failed a customer ruleStopped before it went out, corrected#44631hCaught

Deadline in 2h 40mWatched since 6am, nothing to do#4459nowOn track

Needs a person1

Price mismatchOff the agreed terms, evidence attached#44576mFinance

TriggerTicket 2214, return requestedDelivered 22 days ago · $128 orderDone
ContextRead the customer's own recordOrder · delivery · returns policyDone
DecideApplied the returns policy8 days left of 30 · under the refund capDone
VerifyEvery fact checked against the record3 of 3 verified · nothing generatedDone
ExecuteReturn authorised, $128 refundedIssued once · record updatedDone
AuditRun logged and traceable6 steps · every action inside policyRunning

Problem

You can't manage what you can't trust.

Growth
You spend money to grow, month after month, on more channels.
Operations
You run the back office by hand, day after day, order after order.
Trust
But you can't fully trust the numbers of those two systems.

What we do

We make your numbers trustworthy, then automate the work around them.

Trust

Know what's actually making you money, and which channels bring it in. True profit, fully-loaded CAC, and attribution you can defend.

Automation

Make the back office run itself. Orders, invoicing, and reconciliation handled, so your team is free for the work that matters.

01Where to startProof WeekFixed fee

See it work before you commit.

Before any big build, we prove ourselves on one number. That's Proof Week, at a fixed fee. Pick a number your tools already report but you can't trust, your CAC, your margin, your cost per booked patient. We reconcile it across every source, in your own stack, so this time it holds up.

Start with Proof Week

proof-week.yml5 days

proof_week:
  number: cost per booked patient
  sources: [ ads, billing, practice_system ]
  stack: yours
  fee: fixed
  output:
    - one number you can trust, live in your stack
    - the method behind it, written down
    - a fixed-price plan for the build
  owner: you

What you get

One number you can trust, live in your stack. Not a slide or a mockup.
The method behind it, written down, so your team can stand behind it.
A fixed-price plan for the build, if there's one worth doing.

Proof

The work, in hard numbers

All case studies

Dental6 min read

Lower Cost Per Booked Patient by Attributing Ad Spend to Real Treatments, Not Form-Fills

First-party attribution that connects each ad click to the appointment booked in the practice system and the treatment that follows, then feeds that real value back to Google and Meta.

-30%Cost per acquired patient

Multi-Touch Attribution
Google Ads
Meta CAPI
Dental

DTC E-commerce6 min read

Profitable Growth Decisions With True Contribution Margin by Channel, Refreshed Daily

A warehouse-native cost model that loads every order with its real variable costs, so CAC, payback, and contribution margin are finally true by channel, campaign, and cohort.

+6 ptsBlended contribution margin after reallocating spend

Contribution Margin
BigQuery
dbt
Marketing Data

Consumer Goods (CPG)6 min read

Wholesale Order-to-Cash at 95% Less Manual Entry With Automated EDI and Multi-3PL Routing

One idempotent pipeline that turns retail purchase orders into shipped, invoiced, reconciled revenue across multiple 3PLs, with humans touching only the exceptions.

95%Less manual order entry across channels

EDI Integration
NetSuite
Order-to-Cash
Temporal

Who this is for

We're industry agnostic.
We build for a situation, not a sector.

Whether you sell supplements, book patients, or ship pallets, the situation is what counts. We're a fit when you spend to grow, run the back office by hand, and have no engineer in-house to build the systems you need.

Process

We build it
You own it

We work with you to define what actually needs building. We build the solution, and you sign off on it. We then transfer the IP and deploy on your own infrastructure.

See our process

FAQ

Questions clients ask before engaging. Here's what you need to know about working with us.

Why don't you show client names or logos?

Our clients' names aren't ours to trade on. The work sits in their data and systems, most of it under NDA. You get the same discretion. So instead of logos, every case study shows the industry, revenue band, stack, and costed outcome, with references on request.

How do you handle our data?

Everything stays in your own infrastructure and never leaves it. We build inside your environment, so your data isn't copied out to ours. You grant us access for the engagement, and it's revoked the moment we're done.

Who owns what you build?

You do, all of it. We hand over the code and the IP, documented, on your own infrastructure. No vendor lock-in.

Will this work with our existing stack?

Yes. We build into what you already run, your cloud, your warehouse, your tools. We don't rip out what works, unless a rebuild is exactly what you want.

How does Proof Week work, and what does it cost?

One week, at a fixed fee we agree before anything starts. You pick a number you can't trust, and we make it hold up in your own stack. You come away with that number working, plus a fixed-price plan for the full build if there's one worth doing.

What happens after I get in touch?

You get a personal reply from an engineer the same working day. We then discuss your needs, agree on a plan, and start with Proof Week or a full build.

Engineering edge,
without hiring a team.

Numbers you can trust, operations that run themselves, all built into your stack and owned by you. Tell us where you want the edge, and we'll build it.

Quick response
You'll hear from an engineer the same working day, not a sales sequence.
Clear next steps
A short call, then a plan, and we start with Proof Week or a full build.
Fixed fee first
A fixed fee agreed before anything starts, for Proof Week or the full build.