Systems

Reconciliation · this month

Ad spend−$3,740MismatchBilled invoices

Back office · last 24 hours

Order arrived twiceNot re-bookedMatched to the open order

Attribution · last 30 days

Paid social$86Claimed $184Introduced the customer, day 1

Reconciliation · this month

Sales$0.00ReconciledProcessor payoutsAd spend−$3,740MismatchBilled invoicesLanded cost—ReconcilingPO + receipt

Attribution · last 30 days

Paid social$86Claimed $184Introduced the customer, day 1Retargeting$57Claimed $184Brought them back, day 6Branded search$41Claimed $184They already knew the brand

Back office · last 24 hours

Order arrived twiceNot re-bookedMatched to the open orderSupplier feed stalledRecoveredResumed where it stoppedFailed a customer ruleCaughtStopped before it went out, corrected

Agent run · ticket 2214

DecideApplied the returns policy8 days left of 30 · under the refund capVerifyEvery fact checked3 of 3 verified · nothing generatedAuditRun logged and traceable6 steps · every action inside policy

Production readiness

Rollback worksPassRehearsed, 40 secondsYour team can run itPassDry run, no otum handsRestore at full scaleTestingRunning now

Work

Contact

Unit Economics & Profit

Know what's actually making you money

We build a profit model into your own data warehouse that loads every sale with its real costs, so your true CAC, margin, and profit are clear right down to the channel and the customer. It ties to your books, and you own all of it.

See our work

Challenge

Growth numbers everyone can see, profit numbers nobody trusts

Revenue, spend, and growth are on every dashboard. But the number that says whether any of it actually made money lives in a spreadsheet one person updates, and nobody fully trusts the formulas.

The reason is the real costs never get loaded. The cost to make and deliver each sale, the fees, the refunds, the discounts, all sit in different systems, so margin is an estimate and CAC is a blended guess. The true cost of winning a customer never reaches the number you decide on.

So the question that actually runs the business, which customers and channels actually make money, is the one your numbers can't answer.

What we do

The numbers that tell you what's actually profitable

Let's find out

Not sure what your customers actually cost you?

-- every real cost, at the rate that applied
select
  l.order_line_id,
  l.order_id,
  l.customer_id,
  l.gross_revenue
    - l.discount - l.refund
    - l.qty * r.unit_cost
    - l.processor_fee - l.channel_fee
    - l.pick_pack - l.freight  as contribution

from {{ ref('order_lines') }} l
left join {{ ref('cost_rates') }} r
       on r.sku = l.sku
      and l.sold_at >= r.valid_from
      and l.sold_at <  r.valid_to

The true cost of every sale

We load the real variable costs, the cost to make and deliver it, the fees, the refunds, the discounts, onto each order and customer, so margin stops being an estimate.

Fully-loaded CAC, not a blended guess

What a customer really costs to win, all in and by channel, on top of whatever attribution you already use. No more optimising on a number that hides half the cost.

Profit by customer, channel, and cohort

Contribution margin, payback, and net profit at the grain where decisions get made, not one company-level figure that lands at month-end.

Numbers that tie to your books

Every figure reconciles to your accounting, so finance, ops, and growth stop arguing about whose number is right and start deciding.

We build into the stack you already run, your data, your accounting, and your warehouse.

QuickBooks
Xero
Sage Intacct
Shopify
Amazon
Stripe
Snowflake
BigQuery
Your Stack

See your real numbers

How we build it

Anyone can build a dashboard. Making the numbers true is the job

The hard part was never the chart. It is loading the real costs, getting the assumptions right, and making the number tie to your accounting. Here is the standard we hold to.

Reconciled

We tie it to your books, and if it does not tie out, it is not done

Every number reconciles to your accounting, variances shown, aligned to your month-end close.

Your ledger
Variances shown
Month-end close

Costs loaded, and versioned

Real variable costs are allocated onto each order and customer, at the rate that applied when the sale happened, so last quarter's margin stays fixed when this quarter's costs move.

Every assumption is explicit

How each cost is allocated is a choice, not a fact, so we write it down, version it, and let you change it. No black-box "true margin" you cannot inspect.

Built into your warehouse

Warehouse-native models with tests and lineage, one place where every metric is defined, refreshed continuously and pushed back into the tools your team already uses.

You own all of it, outright

The models, the cost rules, and the pipelines live in your warehouse and belong to you, documented and handed over. No per-revenue tax, and nothing that leaves when a subscription lapses.

Buy

When you should buy a tool instead

An off-the-shelf tool fits your stack
You are happy renting its logic
You are happy paying on revenue

Build

When we are worth it and a tool is not

The business is multi-channel or non-standard
The numbers have to tie to your books
The model matters too much to rent

Proof

A sample of what we've shipped

All case studies

DTC E-commerce6 min read

Profitable Growth Decisions With True Contribution Margin by Channel, Refreshed Daily

A warehouse-native cost model that loads every order with its real variable costs, so CAC, payback, and contribution margin are finally true by channel, campaign, and cohort.

+6 ptsBlended contribution margin after reallocating spend

Contribution Margin
BigQuery
dbt
Marketing Data

Read

DTC E-commerce5 min read

True Net Profit in One Number, Pulled From Every Sales and Cost Source

A reconciled, automated P&L for a small brand: sales, every variable cost, and overhead from the books, combined into the real net profit the founder can finally trust, refreshed daily.

+5 ptsNet margin, after the real number exposed the leaks

Profit
dbt
Metabase
QuickBooks

Read

The numbers are supposed to drive the decision, not block it. We build the ones you can act on.

49%

Nearly half of CFOs say poor data quality is blocking them from making critical financial decisions.

Cherry Bekaert, Middle Market CFO Survey, 2025

Engineering edge,
without hiring a team.

Numbers you can trust, operations that run themselves, all built into your stack and owned by you. Tell us where you want the edge, and we'll build it.

Quick response
You'll hear from an engineer the same working day, not a sales sequence.
Clear next steps
A short call, then a plan, and we start with Proof Week or a full build.
Fixed fee first
A fixed fee agreed before anything starts, for Proof Week or the full build.